What is the opposite of opposite9/11/2023 ![]() ![]() "They're building credibility for themselves by saying, 'Don't buy this, buy this instead.' The 'this instead' is still they, as an influencer, telling you what to buy," Richard said. LX News storyteller Ngozi Ekeledo spoke with one of web3’s first digital fashion influencers about what the future of fashion will look like and the dollar signs attached to the emerging tech.īut beware, the experts said - deinfluencers can still monetize their messages and manipulate you. Now that we have an understanding of what the metaverse is, who are some of the creators standing out in the digital fashion space? The new trend of deinfluencing, which popped up a few months ago, has people using their platforms to tell people what not to buy. They're highly influential and they can change and focus consumer behavior." "There's a reason they're called influencers. "It's amazing how an individual can go from not even knowing a product exists to being aware of it, to then clicking on it through a link and making a purchase within minutes," said David Gerzof Richard, CEO of Big Fish PR. This does not count the millions of purchases made in stores that are driven by influencers. users will make a purchase on TikTok this year. One digital research firm projects that 33 million U.S. ![]() More than half of people who are on TikTok - 52% - use it to get information about products, according to GWI, a marketing research company. But there is a new trend that some influencers doing exactly the opposite. ![]() Social media influencers have shown they have the power to impact consumers purchasing decisions. TikTok is a force when it comes to searching for viral products. ![]()
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